Fiat Auto Financial Services - case study

With the objective of increasing repurchase from Contract Hire customers reaching the end of their finance term, Crazy Horse developed a trigger-mailing programme.

Previously Commercial Vehicles Contract Hire customers were mailed with information about their final 3 payment dates and thanked for their custom. It was a passive communication with no attempt to reconnect existing customers to the brand or products.

Crazy Horse developed a 2-step communication highlighting a special offer purely for renewing Contract Hire customers via Direct Mail with outbound telemarketing follow-up. Spectacular results followed.