Multiple Sclerosis Society - case study

The Multiple Sclerosis Society has been supporting people whose lives are touched by MS for more than 50 years. With the core donor base extremely likely to have been touched by MS themselves, the appeals must be particularly sensitively handled but still achieve against ambitious income targets. This execution demonstrates how Crazy Horse developed an appeal which works hard to maximise response through a very engaging and uplifting approach. Executed both on and off-line with PR support.