Perfectly Clear

Unbelievably Fruity!

It looks like water, but tastes like a large bowl of fresh fruit.

The brand name is the antithesis to the brand experience, nothing is perfectly clear - this is a brand that genuinely surprises and delights with its taste.

Our job was to capture this 'wow' feeling in a national brand television campaign that would operate in a classic 'push-pull' with the trade - attracting the multiples to stock up and the consumer to purchase.

The campaign achieved our 'brand response' modus operandi by clearly defining the brand difference and driving the sales during the critical spring period.