Royal London Society for the Blind - case study

The RLSB is a charity that works to empower children and adults who are blind or partially sighted to lead independent lives. It is based at the Dorton Campus in Kent where children receive a full education and support. The Workbridge Centre in London helps to place adults in employment.

Crazy Horse was appointed to provide strategic Direct Marketing Fundraising input to grow and nurture the base of existing and potential supporters. Featured is RLSB’s first DM appeal for 5 years. Results have exceeded forecast.