Their words
SAV Credit
"The Crazy Horse team has really impressed us with their strategic capabilities, high service levels and practical approach to servicing the business. They have a vast amount of relevant experience and an excellent chemistry with my team.
SAV Credit is a dynamic and fast-growing organisation and we're thrilled to be working with Crazy Horse. More and more companies are recognising the quality of the offering available from out-of-town agencies."
Mark Robinson - Director of Marketing and Business Development
MMA Insurance
"Our brand needs to be consistent and memorable, with an image and identity that reflects MMA's highly professional persona. Crazy Horse has the drive, energy and creativity that we are looking for which is why we appointed them to be our creative partner. They have delivered great results for us creating an identifiable image that has made our brand stand out from the crowd."
Kate Penrose - Head of Commercial Support
The Children’s Mutual
"It is completely reassuring to have a flexible agency that instinctively knows what I want, understands the pressures on me as the client and always deliver on time, no matter what grief I give them.
It's a partnership. I trust them to meet our objectives on both ROI and broader brand response objectives, thereby building a profitable future where DM is a key component of our success."
Ian Walmsley - Head of Direct Marketing
The Children’s Mutual
"I have lost count of the number of agencies I have worked with over the years. Usually there's a honeymoon period, then things cool off. Not so with Crazy Horse. Our job in recent times has been to create a vibrant market for children's savings, put a new brand - The Children's Mutual - into the market and form vital distribution partnerships. No small feat, requiring evangelism from the client and a willingness to really buy into the client's strategy on the part of the agency - in other words, be just as evangelical! Crazy Horse realised this from the start. We have a new brand that is widely accepted and respected in a short 12 months. Great for us, great for Crazy Horse and their strategy of becoming long-term partners with their clients."
David White - Chief Executive
Fiat Commercial Vehicles
"Crazy Horse has really helped us develop a best practice DM programme and were instrumental in us achieving record sales in 2003. We now have a segmented prospect database, greater programme efficiencies and a solid foundation for the future. I treat them as an extension of my own team."
"They have fantastic relationships right through the Fiat organisation, from senior management right through to dealer level. They also have a great relationship with other agencies, ensuring that there is brand synergy between the above and below-the-line campaigns."
Paul Godden - Commercial Vehicle Brand Manager
Hershey International
"Crazy Horse really gets inside your brand and its consumers…they take into account all the knowns such as research, history and positioning in other markets, then they add the unknowns and a good dash of common sense! A great brand response agency."
Allan Slimming - UK Marketing
Royal London Society for the Blind
"Crazy Horse are my ideal agency, having a good insight into the issue we deal with plus an understanding of the regional context in which we operate. They were recommended to me by another charity and i haven't been disapointed. They have a huge amount of charity expertise and have really helped me plan the shape of my Direct Marketing fundraising for the coming year. The creative is great, they offer exceptional value for money and i'm delighted with the results they've helped me achieve - what more could a Client ask?"
Karen Ruskin - Head of Donor Development
