What our clients say

The Children's Mutual

"It is completely reassuring to have a flexible agency that instinctively knows what I want, understands the pressures on me as a client and always delivers on time, no matter what grief I give them." "It's a partnership. I trust them to meet our objectives on both ROI and broader brand response targets, thereby building a profitable future where DM is a key component of our success."

Ian Walmsley - Head of Direct Marketing

I have lost count of the number of agencies I have worked with over the years. Usually there's a honeymoon period, then things cool off. Not so with Crazy Horse. Our job in recent times has been to create a vibrant market for children's savings, put a new brand - The Children's Mutual - into the market and form vital distribution partnerships. No small feat, requiring evangelism from the client and a willingness to really buy into the client's strategy on the part of the agency; in other words, be just as evangelical! Crazy Horse realised this from the start. We have a new brand that is widely accepted and respected in a short 12 months. Great for us. Great for Crazy Horse and their strategy of becoming long-term partners with their clients.

David White - Chief Executive

SAV Credit

"The Crazy Horse team has really impressed us with their strategic capabilities, high service levels and practical approach. They have a vast amount of relevant experience and an excellent chemistry with my team."

"SAV Credit is a dynamic and fast-growing organisation and we're thrilled to be working with Crazy Horse. More and more companies are recognising the quality of the offering available from out-of-town agencies."

Mark Robinson - Director of Marketing and Business Development

Kent Reliance Building Society

"I want to say thank you to all the staff at Crazy Horse for all the effort that was made to help us achieve our goal of an inspirational Annual Report. Our timings were incredibly tight and Kent Reliance cut them even further, missing our own deadlines for supplying figures. We even changed the goal posts on the creative brief once or twice and demonstrated our sometimes peculiar ways of working, but Crazy Horse took it in their stride. The project has been completed in record time; we barely had two weeks to create our flagship document. Crazy Horse showed incredible support and dedication. We are delighted with the final product and would like this thank you on record."

Andy Carr - Marketing

Fiat Commercial Vehicles

"Crazy Horse has helped us develop a best practice DM programme. We now have a segmented prospect database and greater programme efficiencies."

"They forge fantastic relationships right through the Fiat organisation, from senior management through to dealer level. They also develop great relationships with other agencies, ensuring brand synergy between the above and below-the-line campaigns."

Paul Godden - Commercial Vehicle Brand Manager

MMA

"Our brand needs to be consistent and memorable, with an image and identity that reflects MMA's highly professional persona. Crazy Horse has the drive, energy and creativity that we are looking for which is why we appointed them to be our creative partner. They have delivered great results for us creating an identifiable image that has made our brand stand out from the crowd."

Kate Penrose - Head of Commercial Support

Initial

"In all my dealings with Crazy Horse, the reactivity and quality of service of the team has always been first class. They really add value and their experience in Direct Marketing is extremely valuable. And on top of that, they are lovely people!"

Marie Dargelos, Initial Washroom Solutions

Royal London Society for the Blind

"I worked with Crazy Horse during my time as Head of Donor Development at RLSB. I felt they had a good insight into the issues RLSB dealt with plus an understanding of the regional context in which we operated. They were recommended to me by another charity and I wasn’t disappointed. They have a huge amount of charity expertise and really helped me plan the shape of my Direct Marketing fundraising. The creative is great, they offer value for money and I was delighted with the results.”

Karen Ruskin – previous Head of Donor Development